Privacy Policy

Last Updated: August 14, 2025

1. Introduction

Welcome to The Emirates Insider (“we,” “us,” “our”). This website, accessible at thesoftformac.com, is dedicated to providing expert insights into luxury travel. We are committed to protecting your privacy and handling your personal data in an open, transparent, and secure manner.

This Privacy Policy outlines the types of information we collect from you or that you may provide when you visit our website (the “Website”). It also describes our practices for collecting, using, maintaining, protecting, and disclosing that information. This policy is designed to build trust and confidence by demonstrating our adherence to legal standards, including the General Data Protection Regulation (GDPR).

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. By accessing or using this Website, you agree to this Privacy Policy.

2. Information We Collect

We collect several types of information from and about users of our Website, including:

a) Personal Data

This is information by which you may be personally identified. We collect this information directly from you when you provide it to us. The types of Personal Data we collect may include:

  • Contact Information: Your name and email address if you voluntarily subscribe to our newsletter, submit a comment, or contact us through the email addresses provided.
  • User-Generated Content: Any comments, feedback, or other content you post on the Website.

b) Non-Personal or Usage Data

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns. This “Usage Data” includes:

  • Log and Device Information: Details of your visits to our Website, including your IP address, browser type, browser version, operating system, the pages that you visit, the time and date of your visit, the time spent on those pages, and other diagnostic data.
  • Location Information: We may collect information about your approximate location from your IP address.

c) Tracking Technologies and Cookies

We use cookies and similar tracking technologies to track activity on our Website and hold certain information. This helps us enhance your user experience and deliver relevant advertising.

  • What are cookies? Cookies are small files placed on your device. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our Website.
  • How we use cookies:
    • Essential Cookies: To operate our Website and provide you with its basic features.
    • Preference Cookies: To remember your preferences and various settings for future visits.
    • Analytics Cookies: To help us understand how our Website is being used, measure the effectiveness of our content, and make improvements. We use third-party services like Google Analytics for this purpose.
    • Advertising Cookies: Our Website partners with third-party advertising networks, such as Google AdSense, to display advertisements. These partners may use cookies to collect information about your activities on this and other websites to provide you with targeted advertising based on your interests.

3. How We Use Your Information

We use the information that we collect about you or that you provide to us for several purposes, all aimed at providing a high-quality, user-friendly experience:

  • To present our Website and its contents to you.
  • To provide you with information or services that you request from us.
  • To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
  • To improve our Website by analyzing how our audience uses it.
  • To send periodic emails, such as newsletters (if you opt-in), and to respond to your inquiries, questions, and/or other requests.
  • To display relevant advertising that helps support the free content on our Website.
  • To ensure the security of our Website and prevent fraud.
  • To comply with legal obligations and enforce our terms and policies.

4. Disclosure of Your Information

We do not sell, trade, or otherwise transfer your Personal Data to outside parties for their own marketing purposes. We may disclose information we have collected about you in the following situations:

  • With Service Providers: We may share your information with third-party vendors, consultants, and other service providers who perform services for us or on our behalf and require access to such information to do that work (e.g., website hosting, analytics, email delivery).
  • For Advertising: We work with third-party advertising partners to show ads on our Website. These partners may have access to your data to personalize ad content.
  • By Law or to Protect Rights: We may disclose your information if we believe it is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others.

5. Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. The security of your information is important to us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

6. Your Data Protection Rights (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data. Your rights include:

  • The right to access, update, or delete the information we have on you.
  • The right of rectification.
  • The right to object to our processing of your Personal Data.
  • The right of restriction.
  • The right to data portability.
  • The right to withdraw consent at any time.

To exercise any of these rights, please contact us at contact@thesoftformac.com.

7. Third-Party Links

Our Website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

8. Children’s Privacy

Our Website is not intended for children under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us.

9. Changes to Our Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top. You are advised to review this Privacy Policy periodically for any changes.

10. Contact Us

If you have any questions or comments about this Privacy Policy, our privacy practices, or your dealings with us, please contact us at:

Email: contact@thesoftformac.com